Cape Town, South Africa
Design development and creation of a logo and brand identity for Zulu Hides, a contemporary African brand that began selling Nguni cow hides but are now expanding to include ceramics, artwork, bags and other non-rare animal hides like springbok and zebra. The logo and brand identity needed to be uniquely African without being clichéd, as well as sophisticated and aspirational. It was furthermore important that the brand be flexible as it will be applied across a wide variety of applications from hides to shoes and higher-end laptop bags.
Deliverables: Logo | Packaging | Lookbook Concept