SABPP brand refresh
Parkhurst, South Africa
The South African Board for People Practices is the HR professional and statutory quality assurance body for HR learning provision. After 30 years of service, the South African Board for People Practices recognised the value of revitalising their brand in order to attract new members and to become the resounding voice of HR in Africa. The design of the logo draws inspiration from the essence of the brand – people.
The four people in the icon represent the four core pillars of the SABPP and was a journey of strategic insight into the organisation, its beliefs, and 30-year history. The logo, colour palette and overall visual language seek to establish the SABPP brand as a trustworthy and respectable organisation, one that is focused on good governance, and most importantly, the value of people.
Deliverables: Logo design | Stationery | Brochures & flyers | Website design | Pull-up banners | Branded clothing