SAA CI Manual development and roll-out
Brand Union Johannesburg
Johannesburg, South Africa
The Brand Union Johannesburg engaged with me to assist them in the creation, design and layout of the SAA brand book/CI Manual inline with their new revitalised brand language for 2013. I have been intimately involved with creating and detailing the rules and guidelines that will assist every employee and supplier of SAA in the consistent and standardised application and roll-out of their new brand identity. This comprehensive document details every aspect of the SAA brand and will be used by every facet of the organisation.
I have also been involved with the design of brochures, flight schedules, exhibition stands and marketing collateral following this new brand language as well as the 80 years celebratory logo.
Deliverables: Logo design | Brochure collateral | CI Manual | Event & exhibition stand graphics