Project Name

SAA CI Manual development and roll-out

Client Name

Brand Union Johannesburg

Logo Design, Print Design

Johannesburg, South Africa

The Brand Union Johannesburg engaged with me to assist them in the creation, design and layout of the SAA brand book/CI Manual inline with their new revitalised brand language for 2013. I have been intimately involved with creating and detailing the rules and guidelines that will assist every employee and supplier of SAA in the consistent and standardised application and roll-out of their new brand identity. This comprehensive document details every aspect of the SAA brand and will be used by every facet of the organisation.


I have also been involved with the design of brochures, flight schedules, exhibition stands and marketing collateral following this new brand language as well as the 80 years celebratory logo.


Deliverables: Logo design | Brochure collateral | CI Manual | Event & exhibition stand graphics