Johannesburg, South Africa

The Brand Union Johannesburg engaged with me to assist them in the creation, design and layout of the SAA brand book/CI Manual inline with their new revitalised brand language for 2013. I have been intimately involved with creating and detailing the rules and guidelines that will assist every employee and supplier of SAA in the consistent and standardised application and roll-out of their new brand identity. This comprehensive document details every aspect of the SAA brand and will be used by every facet of the organisation.


I have also been involved with the design of brochures, flight schedules, exhibition stands and marketing collateral following this new brand language as well as the 80 years celebratory logo.


Deliverables: Logo design | Brochure collateral | CI Manual | Event & exhibition stand graphics

Project Name

SAA CI Manual development and roll-out

Client Name

Brand Union Johannesburg

Logo Design, Print Design
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