Robertsons Reports brand rejuvenation
Randburg, South Africa
Robertsons Reports is a world-class credit bureau in Randburg with an extensive international and local client base. I was tasked with the development of a new refreshed logo and brand identity. It needed to be strong and combine a good balance of professionalism and trustworthiness, delivering on the 28 years of experience and expertise offered.
They were looking for a new brand but one that stayed true to their heritage and the equity and trust built with their clients in almost 30 years of business. The colour blue was retained but freshened up with the cyan as a complimentary colour. The logo icon, the 4 ‘r’s is filled with meaning and relevance to their history, ethos and heritage.
Deliverables: Logo design | Stationery | Website | Company profile | Report design & layout