Potentia brand creation
Melrose Estate, South Africa
Potentia is a preferred provider of life coaching and personal development programmes and is dedicated to helping people realise their full potential and discover their intrinsic value – their reason and purpose. It is this potential and inner magnificence that Potentia helps nurture, develop, and grow so that one’s future and life are filled with happiness, vision and meaning. Potentia is dedicated to enabling real value and full potential.
The use of the butterfly icon echoes the brand ethos of transformation and change, along with the origami style execution which aims to further personify the idea of transformation and change – one thing becoming another.
Deliverables: Logo design | Stationery | Powerpoint template