About This Project

Laser Park, South Africa

With the consolidation of businesses and operations (Gallant Procurement and Logical Ink), the Logical Ink brand needed to encompass its new core focus of procurement services. Part of the brand recommendation was to combine the words logical & ink to create a ‘new’ word where the emphasis was placed on the word ‘link’.


The concept then developed into an expression of how Logicalink becomes the link between what a company needs and Logicalink being the solution provider. The roll-out included the logo and brand language.


Deliverables: Logo design | Company profile | Stationery | Website

Project Name

Logicalink brand refresh & website

Client Name


Brand Rejuvenation, Website
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