Allens Nek, South Africa
Lifesong is a brand created for a friend of mine who is an incredibly talented singer and vocal trainer. The typography in the logo was refined in order to imply music notes and the brand application uses various styles of typography to denote the different genres and styles of music. The grey and yellow colour palette creates a strong, striking brand that personifies the love for music that he so passionately engenders.
Deliverables: Logo design | Photography by: Coba Engelbrecht
Lifesong brand creation
Allan van Niekerk