Parktown, South Africa
Gallant Procurement is a value-added service and sourcing company that specialises in procurement of office supplies, printer peripherals, office furniture, and so much more. The brief was to refresh and create a brand identity that would position the brand as a trusted and preferred procurement partner. They wanted to include a globe in some form in the logo as it is indicative of their history.
I translated the globe idea into concentric circles that represented all of their different service offerings they offer at the same time showing how they work together to form a whole. The G in the centre depicts Gallant as the centre and the glue that holds it all together. The arrow aims to represent the sourcing aspect. The colour palette uses a strong black; offset by a cooler turquoise, giving the brand a feeling of solidity and trust.
Deliverables: Logo design | Company profile | Stationery