Essential Resources brand refresh
Northcliff, South Africa
Essential Resources provides a range of innovative and effective recruitment and Human Capital solutions to some of the largest corporations in South Africa. Essential Resources is fully committed to upholding South Africa’s goal of sustainable social and economic transformation. The client was looking to create a professional and well executed brand, understanding the value of design and its benefits to the company.
With the brief to incorporate the sun into the campaign – being the most essential resource to all humankind, the client sought to elevate the brand into delivering on its ethos of the most essential resource of a company being its people. The tagline of ‘We’re about people’ was developed to further reinforce this message. I created a stylised sun graphic that aims to be dynamic, vibrant and impactful. The overall brand identity comes alive through the use of the navy blue and yellow colour palette and successfully delivered on the client’s brief.
Deliverables: Logo design | Stationery | Website | Pull-up banners