Mrs Smith | Diagnostech
designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith
20038
portfolio_page-template-default,single,single-portfolio_page,postid-20038,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode_grid_1200,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-child-theme-ver-1.0.0,qode-theme-ver-12.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.2,vc_responsive

About This Project

Dainfern, South Africa

I was approached by Monique after she was referred by one of my other clients, regarding a brand update and refresh. Diagnostech offers a wide range of genomics, anatomical pathology, molecular biology and flow cytometry products. Their portfolio encompasses equipment, service and application support. The Diagnostech brand and identity was already 12 years old and needed to retain the equity it already had, whilst becoming a strong force in the pathology industry.

 

The logo is inspired by an ‘immunoglobulin’, affectionately known as the ‘snowflake’, it has become a strong symbol for the brand. Elegant yet impactful….it reminds you a little bit of a dandelion or flower – inspired by nature – representing growth, life and potential and by association, biology, chemistry, and science. The brand roll-out has extended across a variety of elements, both print and digital and is evidence of how working with awesome clients always benefits the brand.

 

Deliverables: Logo design | Business card | Signage | Website | Collateral | Photography

Project name

Diagnostech brand rejuvenation

Client Name

Diagnostech

Date
Category
Brand Rejuvenation, Featured
Tags
applications, banners, branding, collateral, photography, print, rebrand, refresh, roll-out, update, website
Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561