Dainfern, South Africa

I was approached by Monique after she was referred by one of my other clients, regarding a brand update and refresh. Diagnostech offers a wide range of genomics, anatomical pathology, molecular biology and flow cytometry products. Their portfolio encompasses equipment, service and application support. The Diagnostech brand and identity was already 12 years old and needed to retain the equity it already had, whilst becoming a strong force in the pathology industry.


The logo is inspired by an ‘immunoglobulin’, affectionately known as the ‘snowflake’, it has become a strong symbol for the brand. Elegant yet impactful….it reminds you a little bit of a dandelion or flower – inspired by nature – representing growth, life and potential and by association, biology, chemistry, and science. The brand roll-out has extended across a variety of elements, both print and digital and is evidence of how working with awesome clients always benefits the brand.


Deliverables: Logo design | Business card | Signage | Website | Collateral | Photography

Project name

Diagnostech brand rejuvenation

Client Name


Brand Rejuvenation, Featured
applications, banners, branding, collateral, photography, print, rebrand, refresh, roll-out, update, website
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