Johannesburg, South Africa
Design development and creation of a logo and brand identity for Bikelogik, a proudly South African virtual indoor power studio that offers power training for cyclists. Bikelogik’s aim was to establish itself as the preferred brand for cycling related services and products. Thier offering includes purchasing advice and recommendations, servicing and bike maintenance and branded products. The brand must be contemporary and gender neutral, whilst fitting into the brandscape that cyclists are familiar with already.
The design development included a proposed logo, colour palette, photographic style, typography recommendations and graphic treatments all of which made up the visual language and brand style.
Deliverables: Logo | Website | Stationery