Sandton, South Africa

“Dead batteries are a thing of the past. No more missed phone calls, hours of silence or delayed deadlines. Imagine a cellphone charging station conveniently situated at every hotel, restaurant, bar or coffee shop. With AllCharge, you are always available.” The development of the AllCharge brand was a great project to work on. This innovative offering allowed me to create a brand that is strong, iconic and intended to appeal to many different demographics.


The brand is visually interesting and makes use of a combination of iconography and visual elements that aid in the conveying of the message that AllCharge’s service offering is a benefit to everyone. The tagline was created to help people understand the benefits of this value-added service and to further support the brand. The AllCharge identity allowed for brand extension across a variety of products and offerings, using colour as a differentiating factor.


Deliverables: Logo design | Company profile | Stickers

Project Name

AllCharge brand development and roll-out

Client Name

Smile Media

Brand Creation, Logo Design
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