Randburg, South Africa
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Afrileader Consulting is a South African management, technology and strategy consulting firm. They partner with their clients (private sector and government) to improve operational efficiencies, increase profitability and create flexible work environments. The design of the logo draws inspiration from an African spear and speaks about leadership and strategy – emulating chiefs and warriors who gallantly fought battles, so too does Afrileader, forging a path forward for their clients.

The spear icon points in an upward direction, like a compass pointing the way forward, directing and guiding people. The rich colour palette draws inspiration from the warmth and earthiness of the South African landscape and encompasses Afrileader’s heritage and pride.

Deliverables: Logo design | Company profile | Stationery | Website