Project Name

African Pearl brand refresh

Client Name

Vertopia / African Pearl

Date
Category
Brand Rejuvenation, Website

Rosebank, South Africa

African Pearl is a proudly South African management and consulting firm focused on improving human and organisational performance. Their services include performance assessments, soft skills training, team-building events, seminars and conference management. The African Pearl logo was created as a contemporary African inspired brand with a touch of sophistication.

 

The ‘string of pearls’ draws inspiration from African face painting and represents a singular unit made up of individual elements. Different sized circles yet one unit, divergent people yet one team. The warm rich colour palette helps to reinforce the African heritage as well as the approachability and trustworthiness of the brand and its trainers.

 

Deliverables: Logo design | Stationery | Certificates | Literature | Pull-up banners