Johannesburg, South Africa
Scribble Socks creates unique socks through partnerships with local designers and students. They wanted to communicate growth through their logo in order to reinforce one of their key missions which is to fund education and inspire young designers. Scribble Socks are co-designed by kids whose artwork features on the socks manufactured. The logo delivers on the growth aspect, symbolising a root growing up through the ground, showing life, development and hope. The root combines two s shapes – one for scribble and one for socks. The root then additionally appears as if it were scribbled, further reinforcing the brand name. This was a fantastic brand to create and I was so honoured to have been a part of their brand development.