This identity was created for a lovely lady who bakes and sells her homemade rusks to various stores. With the brief to include a pan of some sort, I created this little, homely logo that suitably depicts her skill and product in a way that makes it personable and endearing. The colour palette makes use of a warm brown, turquoise and yellow that compliment one another and give the brand a feel of intrinsic trustworthiness and friendliness.


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