Mrs Smith | Blog
designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith
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I was approached by Knocker Doodle, a local distribution company to assist with the design of the Sweets from Heaven range. Although not ultimately selected as the final packaging application, I was very chuffed with the characters and illustrations that I had proposed. I am sure you can see that...

I love it when a plan comes together. I was so excited to hand over the award trophies for the 2017 YLED Graduation to my client in October. The beautiful glass awards looked amazing with the elegant laser-engraved details. It is amazing to see how typography can take something from...

I am so incredibly honoured once again to have 5 logos featured in the lastest LogoLounge book. The 10th edition is a milestone in the LogoLounge series and I count my self extremely privileged to be among the many incredibly talented designers and agencies whose work also features. About the Book: LogoLounge...

Imagine my surprise when I get an email from Logolounge founder Bill Gardner in May 2017 saying that my logo for Art-Movie-Book has been selected by one of the Book 10 judges as their favourite pick. I am once again incredibly honoured to be recognised by Bill Gardner and his judging...

Design development and creation of a logo and brand identity for Miguel van Riel Developers. The brand needed to position Miguel as well trusted and professional whilst leveraging off the already existing brand equity and reputation associated with Van Riel Developers. The identity is strong, impactful and contemporary. Deliverables: Logo design...

I found this really useful infographic on www.makeawebsite.com detailing the various sizes for social media profile pictures etc. The days of supplying a client with a logo as a jpg are long gone and now the process of creating ALL the different types is becoming quite involved. You have to...

I was honoured to be asked to rejuvenate the KJM Health Wellness logo, helping to establish it as a well trusted and professional brand whilst leveraging off the existing brand equity and reputation associated with the 12-year-old business. The design needed to be strong, impactful and contemporary and position KJM...

In 2015 I was honoured to work with an amazing photographer, Jurgen Marx on the food photography for my client, Kat's Café. Not only is he a brilliantly talented photographer but I am privileged to call him and his beautiful wife Raschika, my friends. You are probably a lot more...

It is extremely rewarding when a client comes back to me for more work, and more often than not it is for another company or venture they are exploring. This means I get the opportunity to design a wide variety of work, and as a designer I thrive on the...

The recently unveiled logo for the 2024 Olympic games being hosted in France is brilliant!. I really love logos and identities that are clever and make you smile when you uncover their hidden secrets - like these logos below, they are tongue in cheek and are the kind of logos...

The 2015 Logolounge Trend Report was released on the 9th June on www.logolounge.com. This annual report compiled by founder Bill Gardner details the fifteen leading logo trends for the year. For the second time one of my logos has been featured in the report. (I was previously featured in the...

The Logolounge Trend Report for 2015 was presented to a live audience on April 2 by Logolounge founder, Bill Grander. I was searching to see if it had been released online and found that my logo for SUCCESS INTERNATIONAL. (The infinity sign) had been selected as the Sneak Peek #1...

The Glass Kitchen is a cooking school based in Chancliff on the West Rand that offers innovative, fun and enjoyable ways to learn to cook. From the experienced foodie who wishes to up skill and broaden their repertoire to the novice who wants to cater for friends and family, The...

I was so honoured to have been featured in the 2013 Logolounge Trend Report, an annual publication by Bill Gardener, founder of  Logolounge.com. It presented the fifteen leading logo trends for the year. (Quotience/Bracketing trend) Whilst loading logos onto the Logolounge website recently I came across the latest TRENDS voting on...

We all need a bit of design inspiration from time to time. If you're stuck in a creative cul de sac, take a read through these inspiring design quotes. Real wisdom, from some of the worlds greatest designers. Enjoy, then go and create great work! – Published by: Glow New Media –...

Linda Joy explains how to figure out if a client is entitled to your working files, and if not, how to explain it to your client. Legalities is a service mark of Linda Joy Kattwinkel. © 2009 Linda Joy Kattwinkel. All Rights Reserved. The information in this article is provided to help...

This is a great article from www.betterbydesign.org.nz on how to write a good graphic design brief. It is so important that the initial brief to a designer is comprehensive and details the exact requirements. The quality of the design work produced is a result of the quality of the brief. The...

'Go Mission Fellowship International’ it is a non-profit organisation serving as a covering for churches and pastors. The logo needed to be professional and business-like and the client requested that Africa and globe feature in the logo. The logo personifies the brand's reach and inter-connectivity of pastor's and church’s through...

Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561