designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith, wordpress, freelancer
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Brand Rejuvenation / Featured / Website
Brand Rejuvenation / Featured
“Designers are meant to be loved, not to be understood”. F. Barral
close up of a pencil on white background
Strategic Thinking

Every design job should be approached with a strategic outcome in mind. Understanding the importance of the ‘small picture’ is just as important as keeping the bigger picture in mind. Short-term decisions can impact a brand going forward and it is vital to know how these decisions affect a brand in the future, positively or negatively.


Being a strategic designer means being cognisant of what is happening around you in the present whilst realising that a brand is a growing, living entity that needs to be nurtured, developed and evolved.


Name Generation
Concept Development
Campaign Ideas

Brand Creation & Rejuvenation

The importance of creating a brand that is memorable, conceptually strong and strategically relevant is vital to the future of a brand. The design process should involve research and insight into competitors, the history and audience of a brand as well as its future goals and intended messages.


Breathing life into a logo and the corporate identity visual language that supports the brand is always an enriching experience for me. I enjoy the journey of translating a brand across all the major touchpoints through the use of typography, colours and imagery thus activating the brands essence and ethos.


Research & Insight
Logo Rejuvenation & Creation
Visual Language Development
Corporate Identity Roll-out
CI Manual Design

Graphic & Web Design

The organising of information, formulation of inspired ideas and injecting strategic relevance and interest into every project is only a small part of the design journey Mrs Smith embarks on with clients.


Annual Reports
Corporate Profiles
Business Stationery
Brand Campaigns
Marketing Collateral
Branded Merchandise
Packaging & Point of Sale

Powerpoint Templates
Electronic Brochures
WordPress Websites


Years design experience and doing what I love every day


+ logos designed in my career so far


Logos in Logolounge (Trend Report & Logolounge Book)


Awards Won (Graphis Silver + Art of Design Merit Award)

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