Mrs Smith | Lifesong
designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith
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About This Project

Allens Nek, South Africa

Lifesong is a brand created for a friend of mine who is an incredibly talented singer and vocal trainer. The typography in the logo was refined in order to imply music notes and the brand application uses various styles of typography to denote the different genres and styles of music. The grey and yellow colour palette creates a strong, striking brand that personifies the love for music that he so passionately engenders.


Deliverables: Logo design | Photography by: Coba Engelbrecht

Project Name

Lifesong brand creation

Client Name

Allan van Niekerk

Brand Creation
Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561