Mrs Smith | Gallant Procurement
designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith
16751
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About This Project

Parktown, South Africa

Gallant Procurement is a value-added service and sourcing company that specialises in procurement of office supplies, printer peripherals, office furniture, and so much more. The brief was to refresh and create a brand identity that would position the brand as a trusted and preferred procurement partner. They wanted to include a globe in some form in the logo as it is indicative of their history.

 

I translated the globe idea into concentric circles that represented all of their different service offerings they offer at the same time showing how they work together to form a whole. The G in the centre depicts Gallant as the centre and the glue that holds it all together. The arrow aims to represent the sourcing aspect. The colour palette uses a strong black; offset by a cooler turquoise, giving the brand a feeling of solidity and trust.

 

Deliverables: Logo design | Company profile | Stationery

Project Name

Gallant Procurement brand refresh

Client Name

Gallant

Date
Category
Brand Rejuvenation
Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561