Mrs Smith | CI Manuals
designer, freelance, graphic, branding, brand, logo, identity, corporate, visual language, mrs smith
portfolio_page-template-default,single,single-portfolio_page,postid-16753,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode_grid_1200,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-child-theme-ver-1.0.0,qode-theme-ver-13.5,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

About This Project

Various, South Africa

A Corporate Identity Manual, CI Guideline, BrandBook or Guide to a brand is a vital document used to detail the official guidelines for a company’s brand. It specifies and details everything from the construction of the logo, colours, typefaces and layout principles to corporate stationery design, website rules, branded merchandise and so much more. It is a comprehensive document intended for use by a company, its employees and suppliers in order to consistently and effectively translate those principles across the brand’s various touch points. It must be used in such a way that ensures the brand is always delivered and executed consistently so that clients, customers and intended target markets are never left confused.


CI Manual creation is something I have always enjoyed as it is a systematic approach to conveying the brand in the most straight-forward and easy-to-understand manner. I have created manuals for small NGOs, who require a few basic guidelines, to manuals for large blue-chip companies, corporates and major banks that require in-depth detail across their various divisions, communication channels and disciplines.

Project Name

Corporate Identity Manuals, Guidelines and Brand books

Client Name


Featured, Print Design
Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561