Mrs Smith | Freelance Graphic Designer
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Brand Rejuvenation / Featured / Website
MrsSmith_Website_PROJECT-yled_LS14
Brand Creation / Featured / Packaging
MrsSmith_Website_PROJECT-amplify_LS34
Featured / Logo Design / Print Design
MrsSmith_Website_PROJECT-saa_LS5
Brand Creation / Featured / Packaging
MrsSmith_Website_PROJECT-stashit_LS1
Brand Rejuvenation / Featured
MrsSmith_Website_PROJECT-sabpp_LS10
Brand Rejuvenation / Featured / Print Design
MrsSmith_Website_PROJECT-nedbank_LS3
“Designers are meant to be loved, not to be understood”. F. Barral
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Strategic Thinking

Every design job should be approached with a strategic outcome in mind. Understanding the importance of the ‘small picture’ is just as important as keeping the bigger picture in mind. Short-term decisions can impact a brand going forward and it is vital to know how these decisions affect a brand in the future, positively or negatively.

 

Being a strategic designer means being cognisant of what is happening around you in the present whilst realising that a brand is a growing, living entity that needs to be nurtured, developed and evolved.

 

Name Generation
Concept Development
Brainstorming
Copywriting
Campaign Ideas

Brand Creation & Rejuvenation

The importance of creating a brand that is memorable, conceptually strong and strategically relevant is vital to the future of a brand. The design process should involve research and insight into competitors, the history and audience of a brand as well as its future goals and intended messages.

 

Breathing life into a logo and the corporate identity visual language that supports the brand is always an enriching experience for me. I enjoy the journey of translating a brand across all the major touchpoints through the use of typography, colours and imagery thus activating the brands essence and ethos.

 

Research & Insight
Logo Rejuvenation & Creation
Visual Language Development
Corporate Identity Roll-out
CI Manual Design

Graphic & Web Design

The organising of information, formulation of inspired ideas and injecting strategic relevance and interest into every project is only a small part of the design journey Mrs Smith embarks on with clients.

 

Annual Reports
Corporate Profiles

Business Stationery
Brand Campaigns
Posters
Marketing Collateral
Branded Merchandise
Infographics
Billboards
Packaging & Point of sale

Powerpoint Templates
Electronic brochures
WordPress Websites

15

Years design experience

145

+ logos designed to date

2

Awards Won

7

Logos in Logolounge

Design and branding is my passion. I love what I do. So if you are interested in partnering with me, I look forward to the opportunity to make your brand come alive. Click the button to send me an email or call me: 083 442 8561